Contact Explore tools
E-commerce Tools

E-commerce Profit Dashboard

Know your real e-commerce profit.

Track revenue, product costs, advertising spend, payment fees, shipping and other expenses in one structured dashboard.

  • See what you actually keep
  • Spend on ads with confidence
  • Spot margin leaks early
Illustrative preview with fictional sample data.
The problem

What it helps you do

Sales figures in your store admin don’t show what you keep. Once product costs, ad spend, payment fees, shipping and refunds come out, the picture can look very different.

  • See gross and net profit by month, not just revenue
  • Understand how much advertising costs you per order
  • Spot months where fees, shipping or refunds are eroding margin
  • Test “what if” scenarios before changing prices or ad budgets
Benefits

What you get with the E-commerce Profit Dashboard

The practical difference it makes to how you run the business.

See what you actually keep

Revenue minus every cost — product, ads, fees, shipping and refunds — so you know your real profit, not just your sales.

Spend on ads with confidence

Break-even ROAS and profit per order show whether your advertising is paying for itself.

Spot margin leaks early

Monthly views make it obvious when fees, shipping or refunds start eating into your margin.

Test changes before you make them

Scenario analysis shows the effect of a price change or a new ad budget before you commit.

  • No spreadsheet buildingFormulas, layouts and charts are already set up. You enter your figures; the tool does the maths.
  • Yours to adaptRename categories, change the currency and add rows to fit how your business actually works.
  • One payment, no subscriptionBuy once and keep the file. No monthly fees, logins or software to install.
  • Your data stays with youThe file lives on your computer or in your own Google Drive. We never see your numbers.
Order now — £39 Digital file · emailed within 24 hours of payment

Key features

  • Revenue tracking
  • Product cost tracking
  • Advertising spend
  • Payment processing fees
  • Shipping costs
  • Refund tracking
  • Gross profit
  • Net profit
  • Profit margin
  • ROAS
  • Break-even analysis
  • Monthly dashboard
  • Scenario analysis

What’s included

  • Excel workbook (.xlsx)
  • Google Sheets version (make-a-copy link)
  • Quick-start guide (PDF)

Files are delivered digitally. No physical item is shipped.

Compatibility

Microsoft Excel
Desktop version for Windows or Mac (Microsoft 365 recommended).
Google Sheets
Free with a Google account. Works in any modern browser.
Not recommended
Apple Numbers, LibreOffice and mobile apps may not display every feature correctly.
Software not included
This is a template file. We don’t sell or include Excel, Google Sheets or any software licence — use your own.
Language & currency
English. Currency symbol can be changed in Settings.
How it works

From checkout to your first report.

  1. 1

    Order

    Place your order and pay through the secure payment link we send you.

  2. 2

    Receive

    We email your files within 24 hours of payment.

  3. 3

    Open

    Open the Excel file, or use the Google Sheets link to make your own copy.

  4. 4

    Enter your figures

    Add your data in the input tabs. The dashboard updates automatically.

Preview

What the dashboard is designed to show

An illustrative layout with fictional sample data.

Illustrative preview with fictional sample data.
Who it’s for

Built for

If you recognise yourself here, this tool is designed around the way you work.

  • Shopify and WooCommerce sellers
  • Amazon and marketplace sellers
  • DTC brands running paid ads
FAQ

Questions about this tool

What are digital products?

Our products are downloadable files — Excel workbooks and Google Sheets templates — rather than physical items. Nothing is posted to you. After purchase you receive access to the files online.

Do you sell Microsoft Excel, Google Sheets or any software licence?

No. We only sell template files — spreadsheets you open in software you already have. We don’t sell, resell or include Microsoft Excel, Microsoft 365, Google Workspace or any other software, licence, product key or subscription. To use our files you need your own copy of Excel or a free Google account.

How will I receive my purchase?

We send your files by email within 24 hours of your payment being confirmed — usually much sooner. You’ll receive the Excel file and, where included, a Google Sheets link that creates your own private copy. Check your spam folder if you don’t see it, or contact us.

What software do I need?

You need Microsoft Excel (desktop) or a free Google account to use Google Sheets. Each product page lists the exact compatibility for that tool. We don’t sell software licences — you use your own copy of Excel or Google Sheets.

Can I customise the tools?

Yes. You can rename categories, add rows, change labels and adjust colours. Core calculation areas are clearly marked so you can see what to edit and what to leave alone. Changes to formulas are at your own discretion.

Can I share the files with other people?

You can share the files with people inside your own business who work with you. You may not resell, redistribute, publish or give away the files or modified versions of them. See our Terms & Conditions for the full licence.

Refund policy

If your file is faulty, won’t open, or isn’t as described, contact us within 14 days of purchase. We’ll fix or replace it, or refund you if we can’t. Because digital files can be kept once downloaded, change-of-mind refunds aren’t normally available once the files have been sent to you. Your statutory rights are not affected.

Read the full Refund Policy

Related tools

Know your real e-commerce profit.

Track revenue, product costs, advertising spend, payment fees, shipping and other expenses in one structured dashboard.

Get the tool See what’s included
E-commerce Profit Dashboard £39 GBP · Excel + Google Sheets
Order now